Strategic brand management :building, measuring, and managing brand equity

This Global Edition has been edited to include enhancements making it more relevant to students outside the United States.The editorial team at Pearson has worked closely with educators around the globe to include: 1. Updated! All chapters have been revised to include the latest developments in strategic brand management. Chapter 6 has been reorganized and updated around the four major marketi…

Crafting and executing strategy :the quest for competitive advantage

Introducing ... Crafting and Executing Strategy, Global Edition, by Thompson, Peteraf, Gamble, and Strickland. We are pleased to present this Global Edition, which has been developed specifically to meet the needs of international students of management. It provides up-to-date and engrossing discussion of core concepts and analytical tools in line with the latest developments in the theory and…

Strategic management :planing for domestic and global competition

This fourteenth edition of Strategic Management builds upon the timely change we made in the previous edition—to increase our emphasis on planning for domestic and global com¬petition in a global economy that is integral to strategic decision making in even the small¬est business or organization on Main Street in any town worldwide every day. We have focused on the needs of strategy student…

Strategic management :planing for domestic and global competition

This fourteenth edition of Strategic Management builds upon the timely change we made in the previous edition—to increase our emphasis on planning for domestic and global com¬petition in a global economy that is integral to strategic decision making in even the small¬est business or organization on Main Street in any town worldwide every day. We have focused on the needs of strategy student…

Service management :operation, strategy, information technology

Services touch the lives of every person in this country every day: food services, com¬munication services, and emergency services, to name only a few. Our welfare and the welfare of our economy now are based on services. The activities of manufacturing and agriculture always will be necessary, but we can eat only so much food and we can use only so many goods. Services, however, are largely e…

Pengantar manajemen

Disiplin ilmu manajemen merapakan disiplin ilmu yang memperoleh sumbarigan sangat besar dari kemajuan disiplin ilmu lainnya. Sebagai disiplin ilmu yang lebih muda, manajemen memperoleh sumbangan yang sangat besar dari perkembangan ilmu seperti fisika, psikologi, matematika dan berbagai disiplin ilmu lainnya. Selain itu persaingan yang semakin sengit antara berbagai perusahaan di dalam meraih ke…

Pengantar manajemen

Disiplin ilmu manajemen merapakan disiplin ilmu yang memperoleh sumbarigan sangat besar dari kemajuan disiplin ilmu lainnya. Sebagai disiplin ilmu yang lebih muda, manajemen memperoleh sumbangan yang sangat besar dari perkembangan ilmu seperti fisika, psikologi, matematika dan berbagai disiplin ilmu lainnya. Selain itu persaingan yang semakin sengit antara berbagai perusahaan di dalam meraih ke…

Manajemen kurikulum

Bibliografi : hlm. 569-575

Studi kelayakan bisnis : analisis integratif dan studi kasus

Bibliografi : hlm. 263-264

Manajemen Peserta Berbasisi Sekolah

Edisi

-

ISBN/ISSN

978-979-010-390-0

Deskripsi Fisik

x, 178 hlm. ; 20,5 cm

Judul Seri

-

No. Panggil

658.071 Imr m