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Ditemukan 2 dari pencarian Anda melalui kata kunci: author=keller, Kevin Lane
cover
MANAJEMEN PEMASARAN
Komentar Bagikan
PHILIP KOTLERKEVIN LANE KELLER

Edisi
Ed.Revisi
ISBN/ISSN
979-683-818-4
Deskripsi Fisik
vii, 436 hlm; 27,5 cm
Judul Seri
Seri Manajemen Pemasaran
No. Panggil
658.8 Kot m

Edisi
Ed.Revisi
ISBN/ISSN
979-683-818-4
Deskripsi Fisik
vii, 436 hlm; 27,5 cm
Judul Seri
Seri Manajemen Pemasaran
No. Panggil
658.8 Kot m
cover
Strategic brand management :building, measuring, and managing brand equity
Komentar Bagikan
keller, Kevin Lane

This Global Edition has been edited to include enhancements making it more relevant to students outside the United States.The editorial team at Pearson has worked closely with educators around the globe to include: 1. Updated! All chapters have been revised to include the latest developments in strategic brand management. Chapter 6 has been reorganized and updated around the four major marketi…

Edisi
-
ISBN/ISSN
9780273779414
Deskripsi Fisik
590 hal. : il. ; 28 cm.
Judul Seri
-
No. Panggil
658.401 Kel s