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R 658.81 KAR t c.1R 658.81 KAR t c.2R 658.81 KAR t c.3R 658.81 KAR t c.4R 658.81 KAR t c.5R 658.81 KAR t c.6
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The China factor:leveraging emerging business strategies to compete, grow, and win in the new global economy

Karam, Amy
Description

The China Factor equips Western businesses with a practical framework for competing successfully in today’s ever-changing global markets. Written by an expert in competitive strategy and global market expansion, this book is packed with insights gained through first-hand experience leading competitive programs at a high-tech multinational corporation and extensive research.

Detail Information
Publisher
nju : Wiley.,
Collation
xvi, 285 pages ; 24 cm.
Language
English
Classification
658.81
Subject(s)
MARKETING MANAJEMEN pemasaran
Statement of Responsibility
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