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There are plenty of books out there on innovation, but none of them answer this central question: What
actica steps and actionable approaches for aukSng an innovation capability and culture within )«ur organization? If you are looking for complicated neory or academic debates, The Innovator's Field t is not for you. This book is for leaders and practitioners who need actionable techniques to evercome their innovation challenges. This is a guide to implementing innovation now.
Starzyiski and David Crosswhite have helped of Global 1000 companies build their capabil-to innovate and grow. They share market-tested techniques in concrete terms that are designed to help practitioners and leaders design and execute their growth agenda through innovation. You'll learn how to identify potential breakthrough ideas, get those ideas to action, accelerate development of nascent or "stuck" concepts, and manage risk through rapid-cycle experimentation. And you'll learn how to avoid common pitfalls that stall innovation

Each chapter includes a summary of the "Key Take-Aways" so you can easily use the guide as an ongoing reference resource. The Innovator's Field Guide is designed for everyday application. Embedding reliable innovation capability is critical to winning in today's marketplace, and with The Innovator's Field Guide, that work starts today.