Perpustakaan UIN Jurai Siwo Lampung

This fourteenth edition of Strategic Management builds upon the timely change we made in the previous edition—to increase our emphasis on planning for domestic and global com¬petition in a global economy that is integral to strategic decision making in even the small¬est business or organization on Main Street in any town worldwide every day. We have focused on the needs of strategy students to engage constructively in strategy development and execution in an exciting, fast-changing twenty-first century where they and the success of the organizations they join or create is shaped by an ability to instantly connect with over 6 billion people around the globe. Whether focused on domestic success or success in global markets, any firm or organization today is globally engaged. Strategic decisions must reflect that reality, and we have made that reality a central concern in this edition's coverage of all aspects of strategic management. IBM's catchy advertisements that have the catch phrase "let's build a smarter planet" reflect the mindset we took in working on this fourteenth edition—let's connect our chapters, examples, and cases with the reality and excitement of our global economy, which provides unprecedented opportunity for students better prepared to think strategically and act swiftly with confidence in their ideas.
These are exciting times, with economies rebounding, and opportunities worldwide lit¬erally at every student's fingertips. That reality is reflected in this book. There is much we have done to prepare students for strategic decisions in the increasingly fast-paced global business arena. It includes NEW or revised chapter material, 28 NEW globally engaged cases, 50 NEW Global Strategy in Action modules throughout the text material, and dozens of NEW illustrations examining:
1. Globalization as the reality defining the strategic management challenge for any and
every business worldwide.
2. A separate chapter providing a new framework for examining and assessing a com¬
pany's global business environment.
3. Innovation and entrepreneurship frameworks to guide strategic decisions that accelerate
growth and innovative opportunities for existing and newly created business organizations.
4. Award-winning models for enabling business ethics and corporate social responsibility
activities that make a difference in a globally sensitive marketplace.
5. Networked, virtual, and adaptive organizational structures that accommodate an in¬
terconnected planet and drive success, which is dependent more than ever on diverse
teams, peers, and partners residing anywhere.
6. Simple, powerful new models for assessing a firm's capabilities for building true com¬
petitive advantage; for leading so as to leverage diversity; and for rethinking how culture
can drive strategy execution.
7. Global supply chains, and how to more effectively adapt them to ensure not only quality
but soundness of strategy execution along with timely strategic control.
8. The increased contribution and importance of women and minorities in leadership roles
in top global companies, and in creating new companies that are quickly recreating core parts of the unfolding global economy.