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Strategic management :text and cases

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Introducing ... Strategic Management: Text and Cases, Global Edition, by Dess, Lumpkin, Eisner, McNamara, and Kim
We are pleased to present this Global Edition, which has been developed specifically to meet the needs of
international management students. In addition to the latest research and business practices, new material
has been added to make the content more relevant and improve learning outcomes for the international
student. , ■
Enhancements to the Global Edition include:
1. New Strategy Spotlight boxes highlight steps taken by companies to compete in the international
business arena. Strategies discussed include scenario planning by Nissan Motors of Great Britain to
expand its business throughout Europe and Dyson's reengineering of a bladeless fan manufactured in
Malaysia and sold around the world.
2. New in-text examples that pinpoint effective business strategies across the globe. Examples include
ethics workshops at KPMG; vertical integration at India's Reliance Industries; the code of conduct at
Dutch retailer Hema; and an online social platform for employees at BASF.
3. New case studies geared to an international audience that reflect a variety of companies in different
business sectors. Companies featured include Apple, Google, DeBeers, Porsche, Gazprom, Bosco-Zeta
Pharmaceuticals, HTC, Ryanair, and ePIanet Ventures.
This Global Edition has been adapted to meet the needs of courses outside of the United States and does not align with the instructor and student resources available with the U.S. edition.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.401 Des s

Penerbit

New York : Mc Graw-Hill., 2012

Deskripsi Fisik

816 hal. : il. ; 25 cm.

Bahasa

English

ISBN/ISSN

9780071317047

Klasifikasi

658.401

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Manajemen Strategis

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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